Landing Page Copy Kit

Fill in the blanks. Then cut a third.

Every template here has slots in square brackets. Fill them with the plainest words you have — the ones you'd use explaining your product to a friend. Landing pages fail from too many words far more often than too few.

What's inside

• Six headline patterns, and when each one works
• Subheadline templates that answer the question your headline raised
• A feature-to-benefit conversion table
• The about paragraph that doesn't read like a press release
• Button text for every situation — never "Submit"
• FAQ structured around objections, not support questions
• Full page skeleton with target word counts per block

PDF · 5 pages · instant download