The Launch Checklist

Forty items. Six phases. No filler.

Most launches don't fail on strategy. They fail on a forgotten redirect, an unverified domain, a contact form that silently drops messages. This checklist exists so your customers never find those first.

What's inside

• Foundation — domain, DNS, SSL, backups you've actually tested
• Content — what belongs on every page before anyone sees it
• Technical — speed, mobile, forms that work end to end
• Legal and trust — the policies you're required to have
• Findability — getting indexed correctly the first time
• After launch — what to check in week one

Work top to bottom. Nothing here requires code.

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